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Top Ten Myths About Telemarketing

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Myth #1: My donors will hate being called. This is of course the most common, and probably the most erroneous of fundraising myths. Just because a board member or staff person dislikes being solicited by phone doesn’t mean your donors will. Our experience has shown that as few as 1% of donors called, even on the first call-through of a list, object to the call (and upwards of 25% may contribute to that call). The people who do object can be easily flagged in your database, removed from your calling pool and never called again. It is not uncommon to…

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