Awareness is vital to the growth of an organization.
How do you get your message out to millions of people?
Are you daunted by the ever changing social media landscape? Do you struggle to keep up with numerous social media networks for your nonprofit? Whether you’re just getting started or already a pro, we’ve pulled together the best resources from across the web to help you leverage social media as part of an effective communications strategy.
As an agency working exclusively with the nonprofit sector, we know how difficult it can be for organizations to manage multiple social media sites. Whether you handle social media for a large organization that has a robust digital media team or a small nonprofit with limited social media resources, we can help you stay on the cutting edge of the ever changing online landscape.
Currently in America 47% of potential donors find out about causes through social media and online channels. Social media and online channels give nonprofit organizations the ability to generate awareness, nurture a community of like-minded people online, drive support for the nonprofit cause and inform the public on the initiatives and projects that are being carried out.
Using social media, online petitions and emails, gives nonprofits the chance to tell compelling stories that engage the community and convert these relationships from superficial to deep relationships, where the community became advocates for the nonprofit. In fact, in a recent survey found that 55% of people who engage with nonprofits through social media have been inspired to take further action. These actions included volunteering, donating money, attend or participate in a charity event or purchasing a product that benefits the cause.
By actively operating in online channels, nonprofit organizations have the potential to increase brand awareness, improve community action and generate more fundraising opportunities to community programs and projects that align with the nonprofits objectives.