An online presence is fundamental to your organization’s success.
Online fundraising isn’t a fad. As a matter of fact, online fundraising accounts for seven-percent of total fundraising and has seen double-digit growth over the past four years. Online fundraising has also proven to be an extremely effective donor acquisition vehicle. These are facts that can’t be ignored. Whether you’re just starting out or you have a solid online presence, it’s imperative that you take online fundraising seriously. Fundraising online isn’t a channel that exists in isolation from direct mail, word of mouth and event-based fundraising: it makes each of them stronger! The web makes connecting easier–before and after events. When well planned, you’re online and offline fundraising programs can complement and enhance each other. There are several ways to integrate online fundraising with your offline marketing programs such as direct mail and telemarketing.
Using email to start and grow relationships with constituents is critical for a nonprofit. Many successful organizations are using email as a cost-effective way to reach out to large volumes of both new and long-time supporters with regular, timely and inspiring information tailored to each person’s interests.
Email marketing can help your organization build a loyal, involved support base and drive higher response rates in fundraising, advocacy, marketing, special events and other functions.
As an agency working exclusively with the nonprofit sector, we know how difficult it can be for organizations to manage multiple social media sites. Whether you handle social media for a large organization that has a robust digital media team or a small nonprofit with limited social media resources, we can help you stay on the cutting edge of the ever changing online landscape.
Currently in America 47% of potential donors find out about causes through social media and online channels. Social media and online channels give nonprofit organizations the ability to generate awareness, nurture a community of like-minded people online, drive support for the nonprofit cause and inform the public on the initiatives and projects that are being carried out.
Using social media, online petitions and emails, gives nonprofits the chance to tell compelling stories that engage the community and convert these relationships from superficial to deep relationships, where the community became advocates for the nonprofit. In fact, in a recent survey found that 55% of people who engage with nonprofits through social media have been inspired to take further action. These actions included volunteering, donating money, attend or participate in a charity event or purchasing a product that benefits the cause.